Case Study: Menora (one of Israel’s largest insurance and finance groups) achieves 25% lower CPA and 66% higher conversion rate with Taboola sponsored content and video

Menora Finds High-Quality Leads that Convert with Taboola Video and Sponsored Content

Menora Mivtachim, one of Israel’s largest insurance and finance groups, partnered with Ocean to promote a pension insurance offering and reach interested customers beyond search and social platforms. The challenge was to find high-intent audiences on the open web and drive conversions throughout the full customer journey.

They launched Taboola sponsored content and video campaigns, implemented the Taboola Pixel, used SmartBid, and ran targeted retargeting with CTA-enabled ad formats. Results included a 25% lower CPA than campaign targets (and a 5% lower CPC), retargeting with CTA buttons delivered a 37% lower CPA and 15% higher vCTR, and retargeting campaigns achieved a 66% higher conversion rate.

Menora

Liron Dorel

Digital Marketing Manager