Case Study: meltygroup achieves 300% increase in native ad revenue with Taboola

meltygroup Sees a 300% Increase in Native Advertising Revenue with Taboola

meltygroup, France’s leading digital media group for youth culture with a large millennial and Gen Z audience, needed to better monetize content pages and improve recirculation of its organic articles without degrading the reader experience. The challenge was to balance sponsored content performance with strong engagement and seamless navigation across devices.

meltygroup implemented the Taboola Feed—a continuous, personalized stream that alternates sponsored and organic content—across mobile and other platforms and used iterative testing to optimize placement and experience. The result was a dramatic uplift in monetization, including a 300% increase in native ad revenue and a significant rise in RPM, while maintaining effective organic content recirculation and longer reader engagement.

meltygroup

Jean-Marc Yildiz

Chief Digital Officer