Case Study: Medios Deportivos achieves a 37% increase in Taboola revenue with Taboola Push Notifications

Medios Deportivos Drives 37% Increase in Taboola Revenue with Taboola Push Notifications

Medios Deportivos was facing the challenge of monetizing on-site experiences more effectively while boosting audience engagement, despite strong traffic across its network of websites. Heavy reliance on traditional advertising and third-party referral sources limited revenue growth and made it harder to build deeper connections with readers. To solve this, Medios Deportivos turned to Taboola and its Push Notifications solution for Fichajes.net.

Taboola implemented personalized, AI-powered push notifications that delivered timely content based on user behavior and interests. This helped Medios Deportivos engage users off-site, improve retention, and add sponsored content for early revenue generation. The results included a 37% increase in Taboola revenue and a 7% increase in incremental page views.

Medios Deportivos

Ana Moja

Marketing Director