Case Study: MAX It achieves 70% lower cost per acquisition with Taboola

max Sees a 70% Lower Cost Per Acquisition With Taboola Sponsored Content

max, a leading Israeli financial company, wanted to promote a new travel rewards credit card but faced the challenge of clearly explaining its benefits over competitors while reaching the right audience and lowering acquisition costs. Their goal was to drive credit card applications through a compelling piece of content that would engage readers and convert efficiently.

Using Taboola Sponsored Content, max published a performance-optimized article targeted to receptive audiences and tracked outcomes with the Taboola Pixel. The campaign delivered strong engagement (10,000+ unique readers with average sessions over three minutes), produced many high-quality conversions, and achieved a 70% lower cost per acquisition and a 14% higher conversion rate versus other partners.

MAX It

Galit Harel

Head of Digital Marketing