Case Study: Max Life Insurance achieves 97% increase in quality lead volume while maintaining cost efficiency with Taboola

Max Life Insurance Increases Quality Lead Volume by 97% While Maintaining Cost Efficiency with Taboola

Max Life Insurance, a leading provider of long-term savings, protection and retirement solutions in India, needed to drive quality leads at scale for products like its Max Life Smart Term Plan while maintaining cost efficiency. The challenge was to connect with undecided consumers, educate them on the importance of term insurance, and increase conversions without disproportionately raising acquisition costs.

Working with Taboola, Max Life ran sponsored native content with sharp targeting—using Taboola Data Marketplace audiences, zip‑code targeting, automated Smart Bid optimization and Taboola Pixel tracking—to reach users most likely to convert. Over six months the campaign increased quality lead volume by 97% and quote volume by 87%, scaled spend by 124% while keeping cost per qualified lead to only a 14% increase, and delivered the transparency and publisher‑level insights Max Life sought.

Max Life Insurance

V Viswanand

Deputy Managing Director