Case Study: Matas achieves a 124% increase in ROAS with Taboola Motion Ads

Matas Increases Purchases and ROAS with Taboola Motion Ads

Matas, Denmark’s largest beauty, personal care, and healthcare retailer founded in 1949, sought to diversify its media mix to increase website traffic and purchases at a reasonable cost while expanding reach beyond existing channels.

Partnering with Taboola, Matas launched Image Ads and 15‑second Motion Ads targeted to Danish audiences across Taboola’s 9,000+ premium publisher network and used SmartBid automated bidding to optimize for conversions. The campaign drove direct traffic to product pages and, within five months, delivered a 124% increase in ROAS along with a measurable rise in purchases and revenue.

Matas

Mikkel Groth Nielsen

Paid Social Specialist