Case Study: Major US Cellular Provider achieves 100% viewability and increased homepage clicks with Taboola

Major US Mobile Carrier Leveraging Taboola for Native

A major regional US mobile carrier serving more than 5 million customers wanted to educate consumers about a recent expansion of coverage in key US markets and drive clicks to its homepage.

Partnering with Taboola through a private marketplace, the campaign used native in-feed and homepage placements with tailored creative, user-specific paths and landing pages. The approach outperformed other native formats, encouraged users to learn about the expanded coverage, and delivered a 100% viewability rate (industry average 50–60%).