Case Study: a major US finance company achieves 80% viewability and 70% completion rate with Taboola Video

Major US Finance Company - Customer Case Study

A major US finance company, seeking to educate consumers on its complex products through a video series, faced the challenge of achieving high viewability for its campaign. The agency working on its behalf needed a new inventory source with quality placements to help meet its quarterly goals. They turned to the vendor Taboola to address this need.

Taboola provided high-value inventory on premium publisher sites, allowing the agency to leverage its existing video assets. The solution optimized effectively for viewability and completion rates. As a result, the campaign achieved an 80% viewability rate and a 70% completion rate, both well above industry averages, while also decreasing CPM by 15% month-over-month. Taboola's solution successfully helped the agency hit its end-of-quarter goals.