Case Study: a major US fashion brand boosts video completion and brand safety with Taboola

Major US Fashion Company - Customer Case Study

A major US fashion brand was launching a new line of children's sneakers and needed to scale its branded video audience. The brand's goals were to achieve a high viewability rate, a high completion rate, and brand-safe ad delivery, all while managing CPMs. The brand's agency partner sought a new inventory source to meet these challenges.

The agency implemented a solution using Taboola, accessing its in-feed video inventory through a private marketplace (PMP) deal. This provided priority access and transparency. Targeting was enhanced with first-party, third-party, and unique Taboola audience data. The campaign delivered exceptional results: a 99% brand safe delivery rate, an 81% viewability rate, and a 68% completion rate, successfully scaling the campaign for the product launch.