Case Study: Major US Auto Company achieves 10,000+ test drive sign-ups and 74% video viewability with Taboola

Major US Auto Brand Combines Video and Sponsored Content for More Test Drives

A major US car manufacturer and distributor needed to boost awareness and purchase intent for a new model among affluent households (ages 35–65, $150k–$200k income) who hadn’t historically bought the brand. Their challenge was to maximize branded video viewability and social engagement, qualify viewers for retargeting, and drive sign-ups for test drives.

They used Taboola’s in-feed, end-of-article video player to reach the target audience and then retargeted video viewers to a test-drive landing page. The campaign delivered a 74% viewability rate, a 27% lift in CTR, more than 220k extra views versus goal, and 10,000+ test-drive sign-ups while increasing brand awareness and purchase intent.