Case Study: MacLucan & Panda Security achieve 121% higher conversion rate and 57% lower CPA with Taboola

MacLucan & Panda Security Increase Conversions at 57% Lower CPA with Taboola Native Ads

MacLucan, a full‑service digital agency, partnered with Panda Security, a global cybersecurity software company, to reach younger, tech‑savvy audiences who can influence purchase decisions. They needed to drive higher‑quality traffic and longer time on site while cutting acquisition costs, because traditional display channels were oversaturated and underperforming for this segment.

They repackaged original articles as Taboola native Text and Image Ads and used audience segmentation and Taboola SmartBid to target users across premium publisher sites. The campaign produced a 121% increase in conversion rate, an 80% rise in on‑site engagement, and a 57% reduction in cost per acquisition.

MacLucan & Panda Security

Mathilde Hardy

Director of Online Acquisition