Case Study: Mack Weldon achieves a 39% increase in conversion rate and thousands of new customers with Taboola

Mack Weldon Increases CVR by 39% with Taboola Audience Segments

Mack Weldon is a digitally native menswear brand that reinvents men’s basics with premium fabrics and a simple shopping experience. As a fast-growing company, they needed new customer-acquisition channels that could scale while remaining cost effective.

Working with Taboola, Mack Weldon used native content, Taboola’s Data Marketplace and a custom audience segment to find high‑converting users, then optimized creative, site targeting and retargeting funnels. The campaigns lifted conversion rate by 39% and drove thousands of new-to-file customers each month, unlocking additional scale and access to new publisher inventory.

Mack Weldon

Zach Jacobs

Director of Marketing