Case Study: Lubinski Group sells 40 MG electric vehicles in 2.5 months with Taboola

Lubinski Group Sells 40 MG Electric Vehicles in Just Two and a Half Months with Taboola

Lubinski Group, one of Israel’s oldest and largest car importers, needed a scalable digital way to drive sales of MG electric vehicles by reaching a high volume of high‑intent buyers at low cost. After shifting more services online during COVID‑19, the company sought to convert consumer interest into test drives and purchases efficiently.

They ran Taboola sponsored content across premium publisher sites, sending users to a landing page with clear CTAs to schedule a test drive or buy online, and optimized performance with Smartbid and the Taboola Pixel. Over 2.5 months the campaign generated 101 test drives, 58 quotes and 40 car sales, achieved a 4× lower cost per lead, converted 30% of leads into meetings, and produced a 7.7× higher meetings‑to‑sale conversion than other channels.

Lubinski Group

Maor Kagan

Head of Digital