Case Study: Look After My Bills achieves 10,000 new memberships in 9 months with Taboola

Look After My Bills Gains 10,000 New Memberships in Just 9 Months with Taboola

Look After My Bills is a UK auto-switching service that helps consumers lower energy bills. Facing the challenge of diversifying its media mix beyond Facebook and driving memberships at a low cost per acquisition, the company aimed to reach high‑quality audiences across the open web and premium publisher sites.

Working with Taboola, Look After My Bills distributed advertorial content (powered by Smart Bid), retargeted engaged visitors using Taboola’s Attentive Audiences, and added a CTA button to creatives. In nine months this approach delivered 10,000 new memberships, cut retargeting CPA by 60% and reduced overall CPA by 22% after adding the CTA, making Taboola a core part of their marketing mix.

Look After My Bills

Sam Frost

Marketing Strategy Director