Case Study: Londonist (London city guide) achieves 52% increase in below-article placement revenue with Taboola

Londonist Discovers Additional Revenue They Can Count On With Taboola

Londonist, a UK platform that shares news, reviews, events and hidden gems around London, wanted to improve performance from a key end-of-article ad unit. Their goals were to increase revenue from that placement while keeping recommendations on-brand, reducing quality complaints, and staying nimble for edits and updates.

They implemented Taboola to surface high-quality, on-brand discovery content and video with dedicated account management and bespoke UX. The result was a 52% increase in below-article placement revenue (now accounting for 20% of overall display revenue), fewer quality complaints, a better reader experience, and a more reliable revenue stream that supports confident growth decisions.

Londonist

Lydia Manch

Managing Director