Case Study: Lily’s Kitchen achieves 1.17M+ completed video views and boosts engagement with Taboola High Impact

Lily’s Kitchen Reaches Pet Lovers Over 1 Million Times in 5 Months with Taboola High Impact

Lily’s Kitchen, a UK B Corp that makes wholesome, natural food for cats and dogs, needed new ways to reach pet lovers at scale outside search and social channels to boost brand awareness and connect more pet parents with its proper food.

By using Taboola High Impact to place pet-centric video creative on premium publisher placements (homepages, mid-article and the top of the Taboola Feed) and testing 15/30/40‑second spots, Lily’s Kitchen drove 1,167,648+ completed video views in eight months, improved viewable CTR by 9% and lifted completion rate by 14%, and is now planning to expand into full-funnel campaigns across the UK.

Lily’s Kitchen

Kelly Boness

Digital Acquisition Manager