Case Study: Lifeboost acquires 10,000 new customers in 6 months and cuts CPA by up to 87% with Taboola

Lifeboost Sells Premium Coffee Beans Acquires 10,000 New Customers in 6 Months with Taboola

Lifeboost is a premium, sustainably sourced coffee brand that uses its TrustPure process to find healthy, great-tasting beans while paying farmers fairly and protecting wildlife. Facing the challenge of finding new ways to reach coffee lovers beyond traditional search and social channels, Lifeboost sought top-of-funnel prospecting that could also drive efficient customer acquisition.

Lifeboost partnered with Taboola to run sponsored content across the open web, repurposing creatives and using CTA buttons, descriptions, the Taboola Pixel, SmartBid, retargeting, and Attentive Audiences. In six months the campaign converted 10,000 customers; CTA+description increased conversion rate by 11%, retargeting delivered a CPA 75% below goal, and Attentive Audiences delivered a CPA 87% below goal.

Lifeboost

Josh Cohen

Chief Marketing Officer