Case Study: LendingTree achieves 65% lower CPAs and 100% higher conversion rates with Taboola's Internal Retargeting

LendingTree Achieves 65% Lower CPAs With Taboola’s Internal Retargeting

LendingTree, an online loan marketplace that connects consumers with multiple lenders and credit partners, wanted to get more margin from its credit-card content promotion. The marketing team needed a more efficient way to convert users who had engaged with comparison-style educational content but hadn’t completed an application.

By adding Taboola’s Internal Retargeting to focus on users further down the consideration funnel, LendingTree drove those engaged prospects to targeted landing pages and follow-up offers. The result: conversion rates doubled (+100%) and cost-per-acquisition fell by 65%, improving campaign ROI and creating a retargeting playbook the team plans to expand to other product categories.

LendingTree

Jarret DiToro

Director of Content Marketing