Case Study: Leesa achieves a 5.7x Return on Ad Spend with Taboola

Leesa Leverages Site Re-Targeting, Generates a 5.7x Return on Ad Spend with Taboola

Leesa is an online mattress company on a mission to help people sleep better by designing thoughtful products and donating one mattress for every ten sold. Because mattress purchases are infrequent and highly researched, Leesa’s challenge was to reach and educate prospective buyers while they were actively researching options online.

Leesa partnered with Taboola’s discovery network, using site-based retargeting and a series of A/B tests (imagery, headlines, offers and geo-targeting) to reengage site visitors across premium sites and channels. The campaign drove thousands of leads and mattress sales, met target CPA goals, and delivered a 5.7x return on ad spend over seven months while improving new-user acquisition and conversion rates.

Leesa

Alex Realmuto

Head of Digital Marketing