Case Study: Leckerschmecker achieves 35% of revenue from Taboola Explore More with Taboola

Leckerschmecker.me Generates 35% of Revenue from Taboola Explore More

Leckerschmecker.me, part of FUNKE Mediengruppe, wanted to increase revenue and on-site engagement while reducing reliance on traffic from Google and social platforms. The publisher turned to Taboola and its content recommendation and monetization products, including Taboola Feed and Explore More, to diversify monetization and keep readers engaged longer.

Taboola implemented Explore More to surface personalized article recommendations before visitors left the site, helping boost organic recirculation and ad revenue. As a result, Leckerschmecker.me now generates 35% of its revenue from Taboola Explore More, and organic content CTR increased by nearly 20%, with stronger page views and overall engagement.

Leckerschmecker

Linda Vetter

Partner & Publisher Manager