Case Study: Leading US Sunglasses Company Achieves 700% ROAS (2x Their ROAS Goal) with Taboola Retargeting

Leading US Sunglasses Brand Achieves 2x Their ROAS Goal with Taboola Retargeting

A popular US sunglasses brand known for rugged, durable designs wanted to increase sales in the US by reaching audiences beyond search and social channels, purchasing inventory through a private marketplace (PMP). Their challenge was to capture and convert people who had seen or interacted with previous ads and meet ambitious ROAS targets.

Working with Taboola through The Trade Desk, they retargeted prior engagers and used Taboola’s contextual targeting to reach audiences interested in their brand. The campaign delivered a 700% ROAS, achieving twice their ROAS goal.