Case Study: Leading US Banking Institution achieves 53% lower CPA and 67% higher viewability with Taboola

Leading US Banking Institution Achieves a 53% Lower CPA for than Their Target with Taboola

One of the US’s leading banking institutions needed to reach relevant consumers with its credit card offerings on premium publisher sites via a private marketplace (PMP) and drive credit card applications.

They partnered with Taboola through DV360 to leverage Taboola’s direct relationships with premium publishers, achieving a 53% lower cost per acquisition (CPA) than their target. Afterward they ran a savings-account campaign measured by viewability and achieved a 67% higher viewability rate than intended.