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Case Study: La Provence (French regional daily) achieves 77% ad revenue growth and 220% more organic clicks with Taboola Feed from Taboola
A Taboola Case Study
La Provence Generates 77% More Revenue with Taboola Feed
La Provence, a French regional daily serving Bouches‑du‑Rhône, Vaucluse and Hautes‑Alpes (LaProvence.com draws about 17 million monthly visitors), faced declining print circulation and rising print costs and needed to strengthen its digital strategy to boost reader engagement and advertising revenue.
During a 2018 site and app redesign La Provence implemented Taboola Feed—an infinite‑scroll discovery feed integrating organic and sponsored content and video recommendations—which drove a 220% increase in organic clicks, a 77% rise in advertising revenue, a 5.5% video recirculation click rate, and helped position LaProvence.com as one of France’s most dynamic regional news sites.
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La Provence
Fabian Frydman
Deputy Director General