Taboola
293 Case Studies
A Taboola Case Study
Kueez is an online personal-content platform that delivers Facebook-profile–based games across eight languages, aiming to provide hours of entertainment for users and quality exposure for advertisers. The company’s challenge was to find a scalable, cost-effective traffic source that would bring audiences who actively engage with its games rather than just drive raw clicks.
Kueez partnered with Taboola’s discovery platform and used Taboola’s account management for optimization and creative testing, which scaled high-quality traffic efficiently. The results: roughly 100 million page views per month, an average of about 10 pages per session (compared with ~6 on other channels), 5–10 million new users monthly in peak periods, and about a 20% reduction in bounce rate.
Ori Mendi
CEO of PRPL & Co-founder