Case Study: Knowridge Science Report achieves 480% CTR and 240% RPM lift in two months with Taboola Feed

Knowridge Science Report Drastically Increases Revenue and Engagement in Just Two Months with Taboola Feed

Knowridge Science Report (KSR) is an independent online science magazine founded in Sydney in 2016 that publishes news and discoveries in science, technology, medicine, earth and space. KSR relied heavily on referrals from news apps and social media but faced lower engagement and higher bounce rates from those channels, and sought to boost CTR and RPM while maintaining a high‑quality user experience.

KSR implemented a continuously scrolling Taboola Feed with in‑feed video and features like Next Up and Read More to re‑engage visitors. In two months CTR increased 480% and RPM rose 240% (pages using Read More averaged a 7% CTR and $16 RPM), enabling the editorial team to focus more on producing high‑quality content.

Knowridge Science Report

Jane Yang

Editor-in-Chief