Case Study: Kia More Than Doubles Unaided Awareness in the US and Boosts Video Completion by 30% in Korea with Taboola

Kia More Than Doubles Unaided Awareness in the US and Increases Completion Rate by 30% in Korea with Taboola Video Campaign

Kia, the global automaker focused on sustainable mobility, needed a native advertising solution to support a brand awareness campaign on sustainability and carbon neutrality that allowed longer video exposure than typical social and search channels. The challenge was to add a high-impact video channel to its media mix in the US and improve video completion performance in Korea.

Kia partnered with INNOCEAN and Wisebirds to run Taboola Video across premium news sites, online magazines, blogs and other digital properties, with measurement support from Taboola Creative Shop and Kantar. The campaign more than doubled unaided awareness in the US (171% overall uplift; 200% for females 18–54) and increased brand affinity by 26% among that demo, while retargeting in Korea boosted video completion rates by 30%.

KIA

Youngjin Heo

Senior Manager in Global Marketing Team