Case Study: Kavak achieves 30% increase in programmatic conversions with Taboola Maximize Conversions

Kavak Achieves 30% Increase in 500m+ Programmatic Leads with Taboola Maximize Conversions

Kavak, a leading Latin American marketplace for buying and selling used cars, needed to grow conversions by reaching new customers across the open web and driving them to schedule vehicle inspection appointments—expanding beyond channels like Facebook, Google, and TikTok to find more high-intent sellers.

Kavak ran Image and Motion native ads across Taboola’s publisher network, used the Taboola Pixel to track and retarget visitors, and deployed Taboola’s Maximize Conversions bidding. Motion Ads outperformed static creatives, and the campaign drove a 30% lift in programmatic conversions in one quarter, generated over 500 million impressions, increased high-quality leads, and supported a near-doubling of budget for continued scale.

Kavak

Guido Franciulli

Online Acquisition Analyst