Case Study: Kaspersky achieves 85% lower CPA with Taboola Attentive Audiences

Kaspersky Beats CPA Target by 85% with Taboola Attentive Audiences

Kaspersky, a global cybersecurity leader founded in 1997 that protects hundreds of millions of users and hundreds of thousands of businesses, needed to launch a new product portfolio in Brazil and convert site visitors into subscriptions while expanding beyond search and social channels.

Kaspersky partnered with Taboola to run native sponsored content and video ads across premium publishers, using Attentive Retargeting, Taboola Pixel, SmartBid, and custom landing pages with a special offer. The campaign beat its CPA target by 85%, delivered 2,522 conversions in one month via retargeting and over 7,000 conversions across all Brazilian campaigns, and became Taboola’s best-performing display channel for Kaspersky—leading to ongoing always-on campaigns and planned geographic expansion.

Kaspersky

William Kawaguchi

Communications Planning Partner