Case Study: Kapten & Son achieves a 61% increase in ROAS with Taboola Ads

Kapten & Son Increases ROAS by 61% with Taboola Ads

Kapten & Son, a German retailer of stylish accessories for the global citizen, needed to drive brand awareness and e-commerce purchases during a one-week flash sale.

They ran Taboola Image Ads across relevant publisher sites and used the Taboola Pixel, retargeting, and dynamic creative optimization to serve personalized ads to likely buyers and drive traffic to dedicated product pages. With account team support on setup and creatives, Kapten & Son saw ROAS increase 61% and vCPM decrease 21% in just one week.

Kapten & Son

Lesa Menke

Team Lead Performance Marketing