Case Study: Kapook.com achieves 200% RPM increase in two months with Taboola Feed

Kapook.com Increases Revenue by 200% with Taboola Feed in Just Two Months

Kapook.com, one of Thailand’s leading premium publishers founded in 2001, reaches about 30 million users per month with news, lifestyle articles and videos. The site needed a brand-safe, highly viewable monetization solution with local support to drive higher revenue and engagement.

By implementing Taboola Feed — a social feed–style environment that blends sponsored and organic content — Kapook saw RPM rise 200% in just two months, along with higher revenue and organic click-through rates. The local Taboola team fostered a partnership they plan to expand (including Newsroom) to continue growing the business.

Kapook