Case Study: Banco Sabadell achieves 17% more conversions and 30% higher CTR with Taboola

Jellyfish Increases Conversions for Banco Sabadell Mortgage Campaign by 17% with Taboola in Just Two Months

Banco Sabadell, one of Spain’s largest banking groups, partnered with digital agency Jellyfish to increase high-quality traffic and leads for its mortgage product. The challenge was to find more consumers who fit the mortgage profile, drive them to Banco Sabadell landing pages, and convert that traffic into qualified leads.

Jellyfish integrated Taboola native advertising through DV360, using viewable vCPM placements, audience exclusions and a single tailored creative to prospect for new users. In just two months Taboola delivered strong results: a 30% higher CTR versus the campaign average (126% higher than other PMPs), 38% of PMP prospecting leads, and a 17% increase in conversions under a first-click attribution model.

Banco Sabadell

Oriol Ramon

Digital Marketing Director