Case Study: iQuanti achieves 110% increase in leads and 30% lower CPL with Taboola Smart Bid

iQuanti Drives Interest in HomeEquity Bank’s Reverse Mortgage From Over 1,000 People with Taboola Smart Bid

iQuanti, a global performance-based digital marketing agency, manages end-to-end digital acquisition for HomeEquity Bank Canada, a leading provider of reverse mortgages for Canadians 55+. iQuanti needed to scale lead volume for the CHIP reverse mortgage product while lowering overall cost per lead after paid search, social and other channels produced high costs and limited conversions.

iQuanti implemented Taboola Pixel and Taboola Smart Bid to automatically optimize bids by impression likelihood to convert. After rollout, Taboola drove a 110% increase in leads, accounted for 30% of all paid inquiries, and reduced CPL — roughly 30% versus paid search and social and up to 48% versus other acquisition channels.

iQuanti

Anirban Sengupta

Engagement Manager