Case Study: Leading International Airline Company achieves 40%+ video completion and 80%+ viewability with Taboola

International Airline Increases Brand Visibility with Video on the Taboola Platform

A leading international airline serving 200+ destinations wanted to boost brand impact by distributing a 45‑second branded video natively rather than relying on intrusive in‑stream placements. Their challenge was to increase viewability and completion rates across European markets.

They ran a native video campaign on the Taboola discovery platform targeting Europe (excluding the US). The campaign exceeded its 40% target viewable completion rate for the 45‑second video and achieved over 80% viewability, outperforming typical in‑stream benchmarks, and the airline plans further mobile video testing.