Case Study: InnoGames achieves 50K new players per month and profitable mobile user acquisition with Taboola

Innogames Pushes Transition To Mobile With One Of The Best Native Platforms

InnoGames, a leading developer and publisher behind titles like Forge of Empires, Tribal Wars and Elvenar, was accelerating growth through mobile but needed to scale user acquisition internationally and improve conversion rates for its desktop and mobile games. With mobile registrations driving a large share of growth, the company sought an effective channel to reach new potential players and lower acquisition costs.

InnoGames deployed Taboola’s discovery platform and native ads to target the right audiences, supported by experienced account managers, achieving acquisition costs below revenue and profitable mobile campaigns. The partnership exceeded UA targets—bringing in 50,000 new players per month—making Taboola one of InnoGames’ top traffic partners and prompting plans to expand mobile campaigns.

Innogames

Perrine Keutchayan

Senior Performance Marketing Manager