Case Study: Israel National News achieves 38% revenue uplift and higher engagement with Taboola High Impact Placements

INN Implements Taboola’s High Impact Placements and Sees Uplift in Revenue and Engagement

INN (Arutz Sheva) is one of the largest news sites serving the Jewish community, operating multiple sites and apps in Hebrew, English and Russian. Seeking to continuously improve the reader experience while also increasing ad revenue, INN looked for innovative technologies and strategic partners.

INN implemented Taboola’s High Impact Placements—including mid-article widgets and mid-article video—alongside other Taboola solutions. The changes drove a 38% increase in advertising revenue, a 35% uplift in RPM, 15% more organic clicks per month and 23% greater story visibility on mobile pages.

Israel National News

Avi Shimshi

Commercial Manager