Case Study: Hyundai achieves 30% lower Cost Per Session with Taboola’s Maximize Conversions

Hyundai & INNOCEAN Drive 30% Lower Cost Per Session with Taboola’s Bidding Strategy ‘Maximize Conversions’

Hyundai Motor Company, working with its global agency INNOCEAN Spain, needed to drive new qualified sessions to the Hyundai Tucson landing page across Spain, increase car-configuration leads and reduce bounce rates — all while staying within a maximum cost-per-session target.

Taboola deployed its Maximize Conversions bidding (powered by SmartBid), added the Taboola Pixel for tracking and retargeting, and used Motion Ads Studio to convert static creatives into attention-grabbing motion ads. The campaign delivered a 30% lower cost per session than target, a 26% lower cost per lead versus Display and Social, and a 10% lower bounce rate.

Hyundai

Carlos Alonso

Head of Programmatic