Case Study: HuffPost Korea achieves 40% RPM increase and 60% CTR lift with Taboola Feed

HuffPost Korea Drives 40% Increase in RPM with Taboola Feed

HuffPost Korea, the South Korean affiliate of HuffPost and a leading daily news and opinion site, faced limited revenue channels and heavy reliance on social platforms, which constrained reader recirculation and on-site engagement. Their primary challenge was to increase revenue and CTR without expanding costly acquisition channels.

By implementing Taboola Feed to circulate sponsored and organic content on article pages, HuffPost Korea boosted on-site engagement and monetization—achieving a 40% increase in RPM and a 60% increase in CTR. The ongoing partnership and frequent communication with Taboola also helped optimize performance over time.

HuffPost Korea

Kwangwook Roh

Manager