Taboola
293 Case Studies
Case Study: HPE Automotores achieves 73% higher CTR on Xiaomi mobile devices with Taboola
A Taboola Case Study
HPE Automotores & Media.Monks Increase Engagement Across Mobile Devices with Taboola News & Xiaomi Integration
HPE Automotores, the Brazilian representative for Mitsubishi and Suzuki, teamed with agency Media.Monks to boost awareness and consideration for the L200 Triton Sport among customers in Brazil. The challenge was to reach and engage mobile-first audiences effectively to drive interest and inquiries for the vehicle.
They ran Taboola News in-app sponsored content through a Xiaomi lock‑screen takeover, delivering personalized, full‑screen creatives to users’ smartphones with support and optimizations from Taboola’s teams. The campaign produced a 73% higher CTR versus PMP campaigns and generated leads and sales during its short flight.
Open case study document...
HPE Automotores
Cesar Silveira
Media Account Lead