Case Study: HPE Automotores achieves 3X higher CTR and 46% higher engagement with Taboola

HPE Automotores & Media.Monks Drive 3X Higher CTR with Taboola Programmatic Video Ads

HPE Automotores, the Brazilian distributor for Mitsubishi Motors and Suzuki, partnered with agency Media.Monks to drive awareness and consideration for the Eclipse Cross, Pajero Sport, L200 Triton, and Suzuki Jimny Sierra among customers in Brazil. The challenge was to reach high-quality, in-market audiences and increase engagement for these models across digital channels.

Media.Monks and HPE launched Taboola native and programmatic Video Ads across premium publisher sites using Taboola’s targeting and Display & Video 360 (DV360) integration, with customized landing pages for each placement. The campaigns delivered a 3X higher CTR, a 46% higher engagement rate, and lower bounce rates versus other channels, establishing Taboola as the team’s preferred native ad solution.

HPE Automotores

Cesar Silveira

Media Account Lead