Case Study: eToro achieves 30% registration-to-paying-user conversion with Taboola

How eToro Partnered with Taboola to Build One Of Their Top Media Channels For Acquisition

eToro, a social trading and multi-asset brokerage focused on making financial markets accessible, needed a new media channel to scale global acquisition and branding while maintaining high-quality results. The company turned to Taboola to get its educational content and campaigns in front of larger, more relevant audiences.

Working with Taboola on a year-long plan, eToro used custom content, video, dedicated landing pages, and advanced audience targeting plus support from the Taboola Creative Shop; they also expanded budgets and markets over time. The partnership drove strong outcomes — over 30% of registrations converted to paying users and CPMs dropped by 40% — establishing Taboola as one of eToro’s top media channels.

eToro

Omer Sadeh

Social Media & Native Acquisition Team Leader