Case Study: Honda Australia achieves 27% more 'Find a Dealer' searches and a 291% conversion rate lift with Taboola

Honda Australia Increases ‘Find a Dealer’ Searches on Taboola by 27%

Honda Australia, supported by agency Zenith Media, sought to drive more potential buyers to their local dealers by increasing ‘Find a Dealer’ searches and improving on-site conversions. The core challenge was connecting people interested in purchasing new cars with nearby Honda Australia dealers.

Zenith Media used Taboola Native Advertising with audience targeting, retargeting, A/B-tested creatives, and an interactive landing page (tracked via the Taboola Pixel) to re-engage users. The campaign increased ‘Find a Dealer’ searches on Taboola by 27% and, with retargeting, boosted conversion rate by 291%.

Honda