Case Study: Holaluz achieves 10% of total leads and 26% lower cost per lead in 8 months with Taboola

Holaluz Obtains 10% Of Total Lead Volume and Increases Cost Efficiency in Just 8 Months with Taboola

Holaluz, a decade‑old Spanish renewable energy provider on a mission to deliver 100% green power, needed to scale awareness of its personalized fixed‑fee residential energy and solar offers to homeowners. Their 2023 goals included reaching one million customers and 50,000 photovoltaic installations, so they sought a way to attract relevant consumers at scale beyond search and social channels.

Partnering with Taboola, Holaluz deployed CTA‑button and description ad formats on premium publisher sites and used attentive‑audience targeting, retargeting, the Taboola Pixel and Smartbid to optimize performance. In eight months Taboola drove 10% of Holaluz’s total leads, cut cost‑per‑lead 26% overall (and up to 50% with retargeting/attentive audiences), and increased CTR on specific creatives by up to 30%.

Holaluz

Pablo A. Gil Balseiro

Senior Digital Investment Manager