Case Study: Grou achieves faster high-quality lead generation and a 10% average campaign conversion rate with Taboola

Hispanic Inbound Marketing Agency Deems Taboola As Most Effective Lead-Gen Channel

Grou, a Mexico-based inbound marketing agency serving clients across Latin America, specializes in generating highly qualified leads throughout the customer decision process. Although Grou produced strong content, promotions via search and social were slow to convert, and the agency needed to increase the volume and speed of high-quality lead generation.

By partnering with Taboola and using contextual targeting to reach readers on Hispanic sites about business, finance, technology and related topics, Grou began engaging prospects at the moment they were most receptive. Discovery campaigns delivered faster, more engaged leads, lifted average campaign conversion rates to about 10% (with select days reaching 30–70%), and became a recommended channel for Grou’s clients.

Grou

Gabriel Ponzio Madero

Sr. Account Manager