Case Study: Hear.com achieves 10x traffic growth and high conversion rates with Taboola

Hear.com High CVR from an Incredibly Niche Audience Thanks to Taboola Segments

Hear.com is a global online leader in the hearing aid industry, delivering over 800,000 consultations a year across ten countries. Because potential customers are highly specific—middle-aged, active, educated people who often take years to act on hearing loss—Hear.com needed a way to reach and educate this narrow audience at scale while meeting performance and acquisition goals.

Hear.com ran targeted campaigns on the Taboola discovery platform using Taboola Segments, region-specific creative and landing pages, and clustered campaign optimizations to balance educational content with direct response. The approach delivered stable conversion rates, a 10x increase in Taboola-driven traffic over two years, successful launches in three new markets including the US, and scalable performance across all ten target countries.

Hear.com

Catalina Pistol

Head of Display & Cooperations