Case Study: Health IQ Communications achieves 41% lower CPA and 47% lower CPC with Taboola

Health IQ Communications Increases Leads at 41% Lower CPA with Taboola Native AdsTaboola Enhanced CPC

Health IQ Communications, a medical marketing and health communications agency, partnered with a pharmaceutical client to generate qualified leads for a disease awareness campaign. The challenge was to reach a specific audience of people with particular clinical symptoms and guide them—within strict healthcare regulations—to a landing page to complete a symptom quiz and request follow-up information.

Health IQ ran Taboola native Image and Motion Ads across premium publisher sites and used the Taboola Pixel and Attentive Audiences to retarget engaged users and optimize creatives in real time. From April 2022 to August 2023 the campaign delivered a 47% decrease in CPC and a 41% decrease in CPA, plus competitive vCTR and conversion rates, driving more efficient, higher-quality lead generation.

Health IQ Communications

Gary Pattison

Founder and Director