Case Study: H2Bet achieves +22% ROAS with Taboola Maximize Conversions and Carousel Ads

H2Bet Achieves +22% ROAS with Taboola Maximize Conversions and Carousel Ads

H2Bet is an online betting platform offering sports, casino and e‑sports wagering. The company’s challenge was to drive more high‑quality leads and first‑time deposits cost‑efficiently by expanding beyond social channels and reaching users across the open web.

H2Bet partnered with Taboola, using Carousel Ads across premium publisher sites plus Taboola’s Maximize Conversions bidding and targeting. The campaign delivered a 22% lift in ROAS and a 25% lower CPC versus standard sponsored content, while securing prominent placements and scalable reach.