Case Study: Grupo Atlántida achieves 350% revenue increase in one year with Taboola Feed

Grupo Atlántida Increases Revenue by 350% in Just One Year with Taboola Feed

Grupo Atlántida, a century‑old leader in Argentine media, needed to evolve its digital experience to keep audiences engaged while scaling ad revenue without compromising site usability. Their challenge was to surface the most relevant editorial and sponsored content to readers and open new monetization avenues beyond traditional banners.

By partnering with Taboola and deploying Taboola Feed, mid‑article placements, Start From Slider, Explore More and Recommendation Reel, Grupo Atlántida boosted engagement and monetization. The publisher saw a 350% increase in monthly revenue from Taboola Feed within one year and a 70% uplift in organic CTR; Explore More alone drove 31% of monthly recirculation clicks.

Grupo Atlántida

Priscila Pipman

Commercial Director