Case Study: Gray Television achieves 20% increase in article pageviews per session across 115 sites with Taboola Homepage For You

Gray Television Increases Pageviews Per Session Across 115 Sites with Taboola Homepage For You

Gray Television, a leading U.S. broadcaster operating top local stations and digital properties across 115 markets, needed to increase pageviews and on-site engagement without adding workload for busy editorial teams. The goal was to drive more efficient content discovery so producers could spend more time creating high-quality journalism.

Gray rolled out Taboola’s Homepage For You—AI-powered, personalized homepage recommendations—across all 115 sites, augmenting editors’ curation with data-driven recirculation. The initiative delivered a 20% lift in article pageviews per session, a 22% uplift in homepage CTR, a 5% reduction in bounce rate, and millions of incremental pageviews, while freeing staff to focus on content.

Gray Television

Glen Hale

Vice President of Digital Content & Audience Development