Case Study: Gothamist boosts audience recirculation and engagement with Taboola

Gothamist - Customer Case Study

Gothamist, a New York City-focused daily publication, needed a way to reach and engage its high-value local audience while keeping content fresh and relevant. The site partnered with Taboola to support paid and internal circulation, using Taboola’s platform to target direct and email traffic and recirculate stories effectively.

With Taboola, Gothamist was able to show readers only recent and evergreen content, improving programmatic recirculation and expanding to include video recommendations. The partnership has lasted three years and was recently renewed, reflecting strong ongoing value from Taboola’s solution.

Gothamist

Jake Dobkin

Publisher and Co-founder