Case Study: Goodgame Studios achieves 300% player growth with Taboola

Goodgame Studios Triples Number of Online Players with Taboola

Goodgame Studios is a leading free-to-play online game developer with more than 300 million registered users worldwide. Facing the need to scale performance marketing globally, the company sought new sources of quality users and ways to boost engagement among existing players.

By running targeted campaigns on the Taboola discovery platform — using native formats, A/B testing of landing pages and headlines, Taboola Data Marketplace targeting, and integrated Getty Images creative — Goodgame drove high-quality traffic to its registration pages. The campaign tripled new player growth (300% increase), met ROI goals, and now supports acquisition across Goodgame’s entire portfolio and multiple international markets.

Goodgame Studios

Mary J. Kim

Senior Online Marketing Manager